Task: Write a compelling press release that will catch the attention of target and effectively communicate the key points.

Definitions:

• Press Release: An official statement delivered to members of the news media for the purpose of providing information, making an announcement, or generating publicity.
• Key Differentiator: The main factor that distinguishes the subject of the press release from competitors or alternatives.

Directions:

1. Write a concise, attention-grabbing headline that clearly communicates the main announcement
2. Include the city, state and date of the announcement in the opening line
3. Write 1-2 paragraphs explaining the who, what, where, when and why of the announcement
4. Highlight the key differentiator that makes this newsworthy and sets it apart
5. Include a compelling statistic, fact or data point to lend credibility and importance to the announcement
6. Incorporate 1-2 quotes from key stakeholders or relevant third parties for added perspective
7. Close with 1-2 sentences about future implications or plans
8. Include company boilerplate and media contact info

User Inputs:

Announcment {{announcement}}
Target Audience: {{Target Audience}}