When the set tiers aren’t enough.
Growth Loops is the AI product with set tiers. The WebFX Platform is the custom engagement above it. A senior WebFX team runs your marketing alongside you, with custom data integration, full program execution, and a dedicated strategist instead of fractional hours.
Platform conversations start with a senior strategist, not a sales sequence.
The difference is who does the work.
Two services, one company. Growth Loops is paid marketing in set tiers: Google Ads, paid social, and paid channels, with TeamAI agents and a named WebFX Revenue Marketing Specialist.
WebFX Platform is the custom full program: a dedicated senior team, custom integrations, and full-program SEO, content, paid, CRO, and ABM with custom scope and custom pricing.
WebFX Growth Loops
A TeamAI agent team does the day-to-day marketing work. A named WebFX Revenue Marketing Specialist signs off on what ships. Set scope is what makes the price possible.
- Three set tiers: $2,750, $3,875, or $5,825 per month
- TeamAI paid marketing agent team
- A named Marketing Specialist on every tier
- 10 Nutshell Professional CRM seats in every plan
- 11 eligible industries, pre-loaded
WebFX Platform
A dedicated senior team runs your marketing alongside you. The AI that powers Growth Loops works inside the team, making it faster. You’re buying the team.
- Dedicated strategist and specialist team, not fractional hours
- Custom data integration across your CRM, FSM, and ERP
- Full program execution: SEO, content, paid, CRO, ABM
- Custom scope and custom pricing
- Closed-loop attribution wired into your own systems
Six signals you’ve outgrown the tiers.
Scale tier is the ceiling of Growth Loops on purpose. If two or more of these describe your situation, the answer isn’t a harder Scale pitch. It’s a different service.
Your data lives outside Nutshell
Sales runs on Salesforce or Dynamics, dispatch runs on a field-service platform, finance runs on an ERP. Growth Loops runs on Nutshell; your stack needs custom integration work.
Attribution has to reach closed revenue
Your CFO wants marketing spend tied to closed deals across business units, not lead counts. That requires closed-loop attribution wired into your own systems.
You need OmniSEO executed, not diagnosed
Growth Loops tells you where you stand in ChatGPT, Perplexity, and AI Overviews. You’re past the diagnosis. You need the full program run.
Content has to ship at volume
An organic program with writers, editors, and technical SEO behind it, publishing on a cadence a fractional engagement can’t sustain.
ABM or a major CRO program is the next move
Account-based campaigns for buying committees, or a structured testing program across your conversion paths. Specialist work with its own scope.
You need a dedicated specialist team
Multiple locations, multiple business units, or a sales motion complex enough that you need a team embedded in the work, not reviewing it weekly.
None of these sound like you? Stay on Growth Loops. The tiers are here →
What Platform includes that Growth Loops doesn’t.
Six additions, stated plainly. Everything below sits on top of the same intelligence layers and agent infrastructure Growth Loops runs on.
A dedicated DataTech Architect
A senior data engineer assigned to your account who wires RevenueCloudFX into the systems you already run. Web forms and tracked calls push into your CRM; new CRM records flow back, tagged with the campaign, channel, and location that produced them.
Closed-loop revenue attribution
Marketing touch to lead to closed deal, in one report. Revenue, leads, calls, and cost per lead by channel, across organic, paid, email, referral, and offline. When finance asks which channel drove revenue last quarter, the answer is a filter, not a research project.
1,200+ built-in integrations
Built and maintained by WebFX. Salesforce, HubSpot, Microsoft Dynamics, NetSuite, plus the field-service platforms your dispatch team lives in. Growth Loops standardizes on Nutshell; Platform meets your stack where it is.
Organic SEO and content production (FuelFX)
A publishing program with writers, editors, and technical SEO behind it. Content mapped to the questions your buyers ask before they ever contact you, produced at a steady cadence and measured against pipeline, not pageviews.
Full OmniSEO execution
OmniSEO is WebFX’s trademarked strategy for visibility across ChatGPT, Claude, Perplexity, and Google’s AI Overviews. Growth Loops diagnoses where you stand. Platform runs the program: the content, the technical work, and the measurement to move it.
Major CRO and ABM programs
Structured testing across your conversion paths, and account-based campaigns built for complex sales motions with buying committees. Run by specialists with dedicated scope, not split across fractional hours.
Six roles. One team. Your account.
Drawn from the 750+ marketers WebFX has on staff. The team runs on the same AI that powers Growth Loops: agents work inside the team instead of being the product.
Senior Strategist
Your single point of contact. Their name is on the plan, the reporting, and the recommendation.
DataTech Architect
Integrations, attribution, and the reporting your finance team reads.
Content Lead
What gets written, by whom, on what cadence, through FuelFX.
Paid Media Manager
Budget pacing and channel strategy across search, social, and programmatic.
Technical SEO
Site infrastructure, OmniSEO execution, and AI search visibility.
Analyst
What changed, why it changed, and what to do next.
Scope is custom, so pricing is custom. We don’t publish Platform rates. Engagements are scoped to your stack, your markets, and your sales motion.
Everything your account learned comes with you.
Moving from Growth Loops to Platform is a scoped conversation with your Revenue Marketing Specialist, and everything your account learned moves with you. Four mechanics, stated up front.
FXClient Brain transfers in full
Every pattern your Revenue Marketing Specialist curated on Growth Loops (what worked, what didn’t, what your customers respond to) moves to the Platform team on day one.
Agent memory carries over
Campaign history, audiences, and creative learnings stay live. The Platform team builds on your account’s context instead of re-discovering it.
Six-month price lock
You keep your Growth Loops rate for six months while the Platform engagement ramps. The move is scoped with your Revenue Marketing Specialist, not renegotiated from scratch.
Nutshell scales with you
Your 10 Professional seats grow with your team, or convert to direct billing if your CRM strategy changes. Pipeline history stays intact.
Nothing starts from zero.
An honest read on fit.
Platform is the right call when
- You’re on Scale tier and the constraint is the operating model, not the agents
- You run multiple business units or locations with a complex sales motion
- Your marketing budget justifies a dedicated team, and your board or CFO expects attribution to closed revenue
- You came here directly because your needs were never going to fit a set tier
Stay on Growth Loops when
- The agent team plus your Revenue Marketing Specialist’s cadence covers the work
- Nutshell is your CRM, or could be
- Your growth plan fits inside one of three set tiers, at a set price
Most buyers who ask about Platform belong in this column, and that’s the right outcome. WebFX keeps clients by selling the right product, not the bigger one. We’ll tell you which product fits on the first call, even when the answer is the cheaper one.
Ready to put 30+ years of validated marketing intelligence to work?
A strategy call to confirm whether Starter, Growth, or Scale fits. If Growth Loops is not the right fit, we will say so and point you to the WebFX Platform.