Every market booked. LSAs and paid, managed.
Get more paid leads in every market you serve, with one person accountable. A named WebFX Revenue Marketing Specialist owns your paid marketing. Agents run Google Ads and paid social day to day. Managed paid across your markets at a flat monthly price.
One WebFX Revenue Marketing Specialist owns paid marketing.
The AI learned this vertical from real accounts.
Growth Loops is restricted to industries where WebFX has enough validated client work to lead with. Home and facility services is one of them.
Three problems that bring home services brands to Growth Loops.
A regional HVAC group, a multi-branch plumbing brand, and a facility services operator do not run the same quarter.
“Spend keeps rising in some markets. Calls aren’t.”
Paid pacing drifts market to market. Google Business Profile updates stall. Call tracking breaks branch to branch. WebFX diagnoses the full paid stack before another dollar moves.
“Lead quality is all over the map by branch.”
Lead scoring tuned to home services close patterns from WebFX’s home services account history, available on the Growth plan and up. Sales gets fewer leads. The ones they get convert.
“I can’t tell which market or channel is actually driving revenue.”
You see activity by location, but job revenue stays a guess. You cannot tie booked jobs back to the market or channel that drove them.
524% more ad clicks from managed Google Ads.
Bruni & Campisi, a regional plumbing and HVAC provider. WebFX paid search on a published Home & Facility Services account.
Where the account stood
Paid search was underperforming. Traffic was not converting into service appointments at the rate the business needed in a competitive local market.
What WebFX ran
WebFX managed Google Ads for the account, optimizing campaigns, bidding, and conversion pathways tied to booked work.
What changed
Paid search became a measurable acquisition channel for the business, with stronger click volume and goal completions on Google Ads.
Outcome: Paid campaigns drove measurable click and conversion gains on Google Ads.
Bruni & Campisi. Published case study on webfx.com.
The paid channels WebFX runs daily for home services operators.
No experiments on your dime. This is the mix that fills jobs boards across markets: TeamAI agents handle day-to-day execution; a WebFX Revenue Marketing Specialist signs off on what ships.
Primary channel
LSAs
Included in plan scope
The dominant lead source for home services
Google lsa ads and lsa ads are core in WebFX’s home services portfolio. Growth Loops includes google lsa ads in plan scope, with TeamAI agents on daily pacing.
Google Search Ads + Display
Competitive bidding, creative testing, search-term hygiene. Daily anomaly detection catches waste before it compounds.
Geo-targeted paid local
Service-area campaigns across the US, Canada, and UK. GBP and listing support where it supports those paid programs. WebFX treats paid local as core scope.
Call tracking + revenue attribution
Every call is a potential job. WebFX tracks the phone, the form, and the chat by market, then ties revenue back to source. Leadership sees which channel pays in each footprint.
Contractor licensing and advertising rules vary by state. AI drafts the copy; your specialist reviews with written rationale before anything ships. You keep final say on anything that runs under your license.
Named agents on execution. One specialist owning the result.
TeamAI agents handle day-to-day execution across your account. Agent count and specialist talk time scale by plan.
Lead routing
MarOps Specialist
Routes leads from form, call, and chat into your CRM the moment they arrive. Stops the decay between marketing and sales before a hot inquiry goes cold. Tags every touchpoint so your team knows which campaign started the conversation. Your specialist reviews routing rules before anything changes in production.
View agent role →Attribution
Measurement Analyst
Weekly source-level ROI across campaigns tied to booked jobs, not form fills alone. Surfaces which channels produce revenue and which burn budget on tire-kickers. Connects call tracking and CRM stages so cost per booked job is visible, not cost per click. Your specialist validates attribution before it drives budget decisions.
View agent role →Lead scoring
Demand Gen Analyst
Predictive lead scoring trained on how your vertical actually closes, not generic MQL rules. Ranks inbound inquiries so sales works the ones most likely to become revenue. Flags stale leads for nurture before they fall out of the funnel entirely. Built for teams tired of chasing volume that never converts.
View agent role →Paid channels
Performance Marketing Manager
Daily bid and pacing on LSAs, search, and local paid for trades accounts. Catches waste on low-intent queries before it adds up across a multi-crew footprint. Shifts budget toward ZIPs and services that booked jobs last month. Your specialist signs off before any change moves real spend.
View agent role →Ad creative
Creative Director
Refreshes ad creative when engagement drops, before fatigue kills your CPA. Tests new angles and formats across channels before your specialist approves ship. Keeps brand voice consistent while pushing for performance. Stale creative is one of the fastest ways paid accounts bleed; this agent catches it early.
View agent role →AI visibility
Visibility Analyst
Tracks where you appear in ChatGPT, Perplexity, and Google AI Overviews for queries that matter. Diagnoses gaps where competitors get cited and you do not. Monitors traditional search visibility alongside AI answer presence. Buyers research differently now; this agent makes sure you show up in both places.
View agent role →Reporting
Performance Strategist
Synthesizes the week across paid, local, and CRM into one brief your ops lead can act on. Flags which service lines and markets need attention before the busy season hits. Connects agent findings into clear next steps, not a spreadsheet dump. Your specialist uses it to steer the account week to week.
View agent role →Competitive intel
Market Research Analyst
Competitive intelligence on who is outspending you and where they are gaining ground. Monitors competitor messaging, offers, and channel mix in your market. Surfaces threats and opportunities before they show up in your pipeline numbers. Built for teams that need to know what the market is doing, not just what their own dashboards say.
View agent role →Conversion
CRO Analyst
Diagnoses where prospects drop off between the click and the conversion. Tests landing page and form improvements within guardrails your specialist sets. Finds friction in the path from ad to appointment, quote, or application. Small conversion lifts on high-intent traffic often beat big budget increases.
View agent role →Every plan includes 10 Nutshell Professional CRM seats. Growth and Scale add agents for paid social, lead scoring, and deeper analysis. Compare plans →
Your agents start with what worked across WebFX’s home services portfolio.
The agents on your account don’t start from the internet. They start from validated WebFX home services work: cost per lead by trade and market, seasonal demand by service line, and schedule-filling mixes.
Validated campaign patterns
FXIndustry Brain holds validated campaign patterns from active home services accounts, so your agents aren’t guessing from generic marketing data.
Cost per lead, by trade
By trade and market, carried as benchmarks so your targets aren’t guesses when you scale into a new service line or territory.
Seasonal demand, by service line
Curves and schedule-filling mixes by service line. The Brain gets refreshed quarterly, so peak-season patterns stay current.
Your agents start on validated WebFX work in your vertical.
Where Growth Loops fits for home services, honestly.
Growth Loops fits you if
- You run residential or facility services across one or multiple markets (HVAC, plumbing, roofing, and similar trades)
- You want paid local search and lead routing managed with one named specialist accountable for results across your footprint
- You want published pricing and a clear scope conversation before a long implementation cycle
Do not pick a plan from company size alone. Many operators land on Growth ($3,875/mo) with seven TeamAI agents when lead scoring, paid social, and a bi-weekly specialist cadence match the workload, or Scale ($5,825/mo) with nine TeamAI agents and weekly sign-off. A focused single-market program can start on Starter. See full pricing →
You probably need the Platform instead if
- You need custom CRM or field-service-software integrations beyond Nutshell (the Platform engagement carries 1,200+ built-in integrations)
- You want organic content production or technical SEO execution at scale
- You need an embedded agency team running programs alongside yours, not a managed Growth Loops tier with specialist accountability
That’s a different engagement. Your specialist will say so on the first call rather than match you with the wrong one. See the WebFX Platform →
Not sure which you are? Schedule a strategy call →
Accountability at the account level.
Growth Loops runs on the same WebFX platform and specialist bench. This is how one operator describes working with the team.
“With all of this marketing we’re doing, we’ve had record numbers this year. We’re doing better than we ever have before.”Bruni & Campisi · WebFX client
Ready to put 30+ years of validated marketing intelligence to work?
A strategy call to confirm whether Starter, Growth, or Scale fits. If Growth Loops is not the right fit, we will say so and point you to the WebFX Platform.