Questions owners and marketing leads ask before signing.
Everything operators ask before signing: pricing, contracts, industries, compliance, results, the team. Plain answers, and an honest “that routes to the Platform” where that’s the truth.
The product and the model
What the AI does, what the Revenue Marketing Specialist does, and why both are in every plan.
How is this different from the marketing companies I’ve already tried?
Three differences. First, always-on agents do the day-to-day work: paid channels, ad variants, lead routing, and reporting on what drove leads. That is how we keep the price at a published monthly rate instead of a custom agency retainer. Second, a named WebFX Revenue Marketing Specialist is accountable for what goes live. They sign off, pick up the phone, and tell you the truth. Third, WebFX has been doing marketing since 1995. The clients who stay are the ones we still pick up the phone for.
What’s the difference between Growth Loops and the WebFX Platform?
Growth Loops is the published-price plan: paid Google Ads and paid social, always-on agents, and a named WebFX Revenue Marketing Specialist who approves what goes live. Your account’s marketing memory (FXBrain) is included on every tier. The WebFX Platform is the custom engagement when you need more: a dedicated data specialist who ties marketing spend to closed sales in your CRM, full organic SEO and content programs, major site conversion work, and 1,200+ integrations WebFX maintains. Scale is still Growth Loops, not Platform. You can upgrade anytime; your FXBrain and agent history carry over. See the WebFX Platform →
What does the AI actually do, day to day?
The agent team runs your paid channels (Google Ads, Local Service Ads, and paid social from Growth up), tests ad variants, scores and routes leads, tracks which channels drove them, flags when performance shifts, and sends a weekly brief in plain language. The agent team operates inside every plan. Meet the agent team →
What does your Revenue Marketing Specialist actually do?
Your WebFX Revenue Marketing Specialist is the named person accountable for your paid marketing. They review and decide what aligns to your goal, approve recommendations before anything goes live, keep your account context accurate, make judgment calls software cannot, and tell you plainly when something is not working. Always-on agents do the daily tasks. Your specialist owns prioritization and approval, and meets you on scheduled calls.
Why does every plan include specialist talk time?
Because your WebFX Revenue Marketing Specialist is the named person accountable for your program. Every plan includes real scheduled call time with you (monthly on Starter, every two weeks on Growth, weekly on Scale) so you agree priorities and next actions, review results, and approve what ships next. Without that person in the loop, we would be selling generic software, not the WebFX product.
Does Starter have the same accountability as Scale?
No, and we say so upfront. Every tier includes a named WebFX Revenue Marketing Specialist who directs the agents and signs off on what ships. We will tell you which plan fits.
Is this self-service software or a managed service?
Managed. The agent team does the work and your WebFX Revenue Marketing Specialist reviews it at your tier’s cadence; you read the brief, take the calls, and make the decisions only you can make. And it’s never unsupervised: no agent recommendation ships without your WebFX Revenue Marketing Specialist reviewing and approving it. If you want self-serve AI software with no human in the loop, that isn’t this product.
Can I stand behind the AI’s recommendations when someone asks?
Yes. Every recommendation traces back to a pattern WebFX Revenue Marketing Specialists validated across real campaigns, and your WebFX Revenue Marketing Specialist’s brief includes the rationale: which patterns informed the call, the expected range, and the backup plan. On Scale, they sign off on every recommendation before it ships, which is why teams under the heaviest scrutiny land there.
Fit and getting started
Who Growth Loops is built for, who it isn’t, and what the first weeks look like.
What industries do you serve?
Eleven industries where WebFX has deep history: home services, B2B manufacturing, healthcare practices, professional services, banking and lending, real estate and construction, hospitality, energy, education, transportation and logistics, and heavy equipment. Your industry’s marketing patterns are pre-loaded on Day 1. See the industries →
What if my industry isn’t in the 11?
Outside the 11, the WebFX Platform engagement is the right conversation. The restriction is honest: the FXIndustry Brain doesn’t yet have the depth to lead in other industries at set-plan prices. Talk to us and we’ll tell you which fits on a 15-minute call.
Who is Growth Loops built for?
Built for companies that want managed Google Ads and paid social with one person accountable for what goes live. Marketing managers, owners, and VPs who already spend on paid are the core fit. Enterprise and regulated teams are welcome on Scale (or Platform when that is the honest fit). Every plan includes always-on agents plus a named WebFX Revenue Marketing Specialist. If you want a managed program with accountability, you are in the right place. Agent Garden is available when you want to extend beyond your plan.
What size of business is the typical Growth Loops customer?
Size is only a signal. Pick Starter, Growth, or Scale by workload: channels, markets, platform depth, and how often you need specialist sign-off. A smaller company can need Scale. A larger one can land on Starter or Growth. Many Growth Loops customers sit roughly between 5 and 250 employees, but the strategy call confirms fit. Below that range the program may be more than you need; above it, WebFX Platform is often the better conversation.
How quickly can we deploy?
Your FXBrain and FXIndustry Brain are pre-loaded on Day 1, so your agent team starts with your industry already mapped. Full data integration is a real, multi-week effort, and we won’t pretend otherwise. Your FXClient Brain starts compounding from Week 1, and by Week 8 it has accumulated enough of your account’s own results to visibly influence decisions.
How do we start?
With a short fit call. Pricing is public, so you already know the cost before we talk. On the call, a Revenue Marketing Specialist walks you through what the agent team would run for a business like yours, with case studies from operators in your industry, and tells you which tier fits. If Growth Loops isn’t the right fit, we’ll tell you. See pricing →
Do I have to run Nutshell to get attribution?
No. All plans include channel-level and multi-touch attribution on leads. For full revenue-stage attribution, adopt Nutshell using the 10 included Professional seats, or upgrade to the WebFX Platform for closed-loop attribution across any CRM with 1,200+ platforms.
What if I’m already running ads or working with another agency?
Bring it to the fit call. Tell the Revenue Marketing Specialist what you’re running, and we’ll tell you what we’d keep and what we’d change. If what you’re running is working, we’ll say so.
The Brain, your data, and compliance
Where your data lives, who can see it, and how regulated industries are handled.
What is the FXBrain?
Three layers of marketing intelligence every agent reads from on every decision. FXBrain: patterns from $10B+ in revenue driven for clients across every industry we serve. FXIndustry Brain: your industry’s benchmarks, refreshed quarterly by Revenue Marketing Specialists who specialize in it. FXClient Brain: your account’s own learning, curated by your Revenue Marketing Specialist at your tier’s cadence. Curated by humans, not scraped from the internet. How the Brain works →
Is my data in the cross-vertical FXBrain?
Not in raw form. Account learning aggregates anonymously into the upper layers; your raw data does not appear in other clients’ Brain layers. Your account-specific data lives in your FXClient Brain inside WebFX’s RevenueCloudFX infrastructure.
How is the Brain different from a CRM?
A CRM stores records. The Brain is working intelligence: agents query it on every decision, write back what they learned, and your Revenue Marketing Specialist curates what’s worth remembering. Your CRM feeds it. Nutshell pipeline data is one of the inputs to attribution and lead scoring; the Brain is what reasons over it.
What happens to my FXClient Brain if I leave WebFX?
It’s yours, fully portable. You take it with you. The upper layers (FXBrain and FXIndustry) collapse without the WebFX Platform they run on. That’s the part rebuilding elsewhere is impossible.
How do you handle HIPAA and other regulated industries?
Nothing goes live without a named WebFX Revenue Marketing Specialist’s sign-off, and your compliance team keeps final authority. In healthcare, ad platforms won’t sign BAAs, so WebFX builds measurement on first-party data through RevenueCloudFX and HIPAA-compliant email tooling instead of pixel-dependent targeting. Bring your specific requirements to the call and we’ll tell you plainly what we support.
How is AI bias handled in lead scoring?
The AI drafts; a named WebFX Revenue Marketing Specialist reviews and signs off on scoring changes with written rationale, and your compliance function keeps final authority. At Scale, that review happens weekly.
Who reviews what the AI writes before it runs?
Your Revenue Marketing Specialist, at your tier’s cadence. AI drafts, the Revenue Marketing Specialist reviews and signs off with written rationale, and your compliance function keeps final authority over what runs. No agent recommendation ships around that review.
Pricing, results, and the team
What it costs, how success is measured, and who answers for it.
What do the plans cost?
Three plans at set prices: Starter is $2,750/mo, Growth is $3,875/mo, and Scale is $5,825/mo. Every plan includes a TeamAI agent team, a Marketing Specialist, and 10 Nutshell Professional CRM seats. See full pricing →
What’s included in the setup fee?
Onboarding and agent configuration. $2,500 one time, discounted to $750 with annual prepay.
Are there hidden costs?
No. The plan price and the one-time setup fee are the costs. If something you need routes to the WebFX Platform instead (organic SEO content production, custom integrations, major CRO programs), we tell you before you sign, not in month three.
Can I move between tiers?
Upgrade between Starter, Growth, and Scale as your team changes; we scope it with you at your next review. Each step up adds channel scope and operating depth with your Marketing Specialist.
Can I upgrade to the WebFX Platform mid-engagement?
Yes, anytime. Your FXClient Brain and agent memory transfer in full, and you keep Growth Loops rates for six months during the transition.
What results can I expect, and when?
Day 1, your agents start from your industry’s benchmarks instead of learning on your budget. By Week 8, your FXClient Brain is visibly influencing decisions. Past that, the honest answer depends on your market, your starting point, and your tier, which is exactly what a Revenue Marketing Specialist walks through on the fit call, with case studies from your industry.
How is success measured?
Against revenue, not activity. All plans include channel-level and multi-touch attribution on leads, and your weekly performance brief reads in plain language: what changed, what it means, what we’re doing next. Adopt Nutshell and attribution extends to revenue stage.
Who is my Revenue Marketing Specialist?
A named WebFX Revenue Marketing Specialist whose name is on every recommendation that ships on your account. WebFX has 750+ digital marketers, data architects, and revenue strategists; yours is the one accountable to you. When something works, they tell you why. When something doesn’t, they tell you that too.
What if it isn’t working?
Your Revenue Marketing Specialist tells you, with the numbers, before you have to ask. We’ve been around since 1995; we will tell you when something isn’t working. Sometimes the fix is a tier change, sometimes it’s the Platform, and sometimes we’re the wrong fit. Saying so is how we got to 93% client satisfaction.
Didn’t find your answer?
Bring it to a Revenue Marketing Specialist. Real calls, plain answers, and an honest “we’re not the right fit” if that’s the truth.
Ready to put 30+ years of validated marketing intelligence to work?
A strategy call to confirm whether Starter, Growth, or Scale fits. If Growth Loops is not the right fit, we will say so and point you to the WebFX Platform.