Built for 180-day sales cycles. Paid, managed.
Get dealer and equipment leads with one person accountable. A named WebFX Revenue Marketing Specialist owns your paid marketing. Agents run YouTube, LinkedIn, Google Ads, and dealer-location SEO day to day. Managed paid across your markets at a flat monthly price.
One WebFX Revenue Marketing Specialist owns paid marketing.
The AI learned this vertical from real accounts.
Growth Loops is restricted to industries where WebFX has enough validated client work to lead with. Heavy equipment is one of them.
Three problems that bring dealers and OEMs to us.
“Every lead matters. I can’t afford to waste one.”
A heavy equipment sale runs roughly 180 days and dozens of touchpoints, with a small buyer pool and six-figure tickets. Lead scoring and nurture get tuned to long-cycle capital purchases, so your sales team calls the buyers who are actually in market instead of chasing spec-sheet downloads.
“My dealer network and my direct marketing don’t talk to each other.”
Co-op dollars, territory boundaries, and location pages that compete with the brand site. We run the brand layer and the dealer-location layer as one plan, so a buyer searching a city sees the right dealer instead of two bids against each other.
“My buyers are on YouTube and in trade publications. My budget is stuck in search.”
Equipment buyers watch walkarounds, compare attachments, and read trade coverage long before they call a dealer. We shift the mix toward where the research happens and keep Google Ads for the high-intent bottom of the funnel, where it earns its budget.
82% increase in organic traffic.
Cleveland Brothers Equipment Company, a Caterpillar dealer. WebFX consolidated web properties and ran SEO on a published heavy equipment account.
Where the dealer stood
Multiple divisional websites created a fragmented brand experience and limited online conversions.
What WebFX ran
WebFX redesigned and consolidated the site, optimized for heavy equipment search intent, and improved user experience across devices.
What changed
Organic traffic increased 82% as the unified site ranked for more equipment buyer queries.
Outcome: A consolidated digital presence became a reliable inbound channel for equipment buyers.
Best available heavy equipment proof today; published headline stat is organic traffic, not Google Ads ROI.
Where equipment buyers actually are, covered at every funnel stage.
A 180-day cycle means no single channel closes the deal.
Primary channel
YouTube
Equipment research
YouTube, paid and organic
Equipment buyers research machines on video before they ever talk to sales. Paid placements against in-market viewers, built around the walkaround and attachment-demo content those buyers already watch.
Fleet managers, owner-operators, and construction and ag decision-makers, targeted by role and industry rather than sprayed across a feed.
Google Ads
Lower volume than consumer categories, but the commercial intent is real. Model and dealer searches get covered without burning budget on tire-kickers.
Inventory and paid local
Individual machine listings and location pages tuned for buyers searching a specific model or branch. Paid local campaigns and listing support where they support those programs, not organic Maps ranking delivery.
Trade publication digital
The publications your buyers already trust, bought and measured like any other channel instead of treated as an unaccountable line item.
TeamAI agents on execution. One specialist owning the result.
TeamAI agents handle day-to-day execution across your account. Channel scope and specialist talk time scale by plan.
Lead routing
MarOps Specialist
Routes leads from form, call, and chat into your CRM the moment they arrive. Stops the decay between marketing and sales before a hot inquiry goes cold. Tags every touchpoint so your team knows which campaign started the conversation. Your specialist reviews routing rules before anything changes in production.
View agent role →Attribution
Measurement Analyst
Weekly source-level ROI view across campaigns, not just platform-reported numbers. Surfaces what is paying back and what is burning budget without a pipeline to show for it. Connects ad spend to CRM outcomes so leadership sees cost per qualified lead, not cost per click. Your specialist signs off on attribution changes before they affect reporting.
View agent role →Lead scoring
Demand Gen Analyst
Scores and routes every inquiry against long-cycle close patterns for heavy equipment sales. Your sales team gets fewer leads, and the ones they get are worth a callback. Ranks requests by fleet fit, geography, and financing signals your reps trust. Built for dealers tired of BDC chasing tire-kickers.
View agent role →Paid channels
Performance Marketing Manager
Runs YouTube, LinkedIn, and Google Ads daily on a low-volume, high-ticket account. Catches wasted spend before it compounds across long-cycle dealer sales. Keeps spend on model-comparison and dealer-intent queries that produce qualified inquiries. Your specialist signs off before changes move real budget on expensive keywords.
View agent role →Ad creative
Creative Director
Refreshes ad creative when engagement drops, before fatigue kills your CPA. Tests new angles and formats across channels before your specialist approves ship. Keeps brand voice consistent while pushing for performance. Stale creative is one of the fastest ways paid accounts bleed; this agent catches it early.
View agent role →AI visibility
Visibility Analyst
Watches your inventory pages, dealer locations, and AI search presence, and flags where a buyer comparing models can’t find you. Tracks ChatGPT and AI Overviews on model and spec queries that precede dealer visits. Monitors traditional SEO and AI citations together on high-consideration purchases. Missing in AI comparison answers means losing deals before the first call.
View agent role →Reporting
Performance Strategist
Synthesizes the week across channels into one executive-ready brief. Tells you what is working, what is not, and what to shift before next week’s spend locks in. Connects agent findings into actionable priorities, not a data dump. Your specialist uses it to steer the account, not just report on it.
View agent role →Competitive intel
Market Research Analyst
Competitive intelligence on who is outspending you and where they are gaining ground. Monitors competitor messaging, offers, and channel mix in your market. Surfaces threats and opportunities before they show up in your pipeline numbers. Built for teams that need to know what the market is doing, not just what their own dashboards say.
View agent role →Conversion
CRO Analyst
Diagnoses where prospects drop off between the click and the conversion. Tests landing page and form improvements within guardrails your specialist sets. Finds friction in the path from ad to appointment, quote, or application. Small conversion lifts on high-intent traffic often beat big budget increases.
View agent role →Every plan includes 10 Nutshell Professional CRM seats. Growth and Scale add paid-social scope, lead-scoring capability, and deeper analysis. Compare plans →
An agent team that already knows how equipment sells.
Generic AI tools start your account from zero. Your agent team starts from the FXIndustry Brain’s heavy equipment layer, drawing on 3.2M+ validated hours of WebFX marketing expertise since 1995.
Attribution for long cycles
Attribution patterns built for 180-day, multi-touch capital purchases and what a multi-stakeholder cycle does to measurement.
Funnel shapes by segment
Dealer, rental, OEM-adjacent, attachments. Rental funnels move faster and more locally than capital-purchase funnels.
Inventory and visibility
Which spec and inventory pages pull buyers in the final stretch, plus inventory-page and model-search visibility benchmarks from WebFX’s active equipment accounts.
Your agents start on validated WebFX work in your vertical.
What Growth Loops covers, and what routes to Platform.
The boundary is stated upfront, not after you sign.
Included in every Growth Loops plan
- The full paid channel mix above, run daily by TeamAI agents
- Scheduled specialist talk time and sign-off on what ships
- 10 Nutshell Professional CRM seats for pipeline and inquiry tracking
- Revenue attribution back to channel, built for long dealer sales cycles
- The quarterly-refreshed heavy equipment intelligence layer
Routes to the WebFX Platform
- Multi-location dealer network programs with co-op accounting across territories
- Deep integrations into dealer management and field systems (1,200+ built-in integrations on Platform)
- OEM-scale programs spanning national dealer councils
If that is your situation, WebFX will say so on the first call instead of stretching Growth Loops past its design.
Not sure which side of the line you are on? Schedule a strategy call →
Where Growth Loops fits for equipment dealers.
Growth Loops fits you if
- You are a dealer or rental house selling or leasing heavy equipment on long consideration cycles
- Your marketing team needs leverage across Google Ads, paid local, and lead routing with specialist-owned paid execution and Day-1 industry Brain context
- You need inquiry attribution your sales desk and GM will trust
You probably need Platform instead if
- You run multi-location dealer networks with co-op accounting across territories
- Dealer management system or field service integration is non-negotiable
- You need OEM-scale programs spanning national dealer councils
Not sure which you are? Schedule a dealer strategy call →
Common questions, answered straight.
Our sales cycle runs 3–12 months. When should we expect ROI?
Your specialist walks through first-30-day changes on a fit call. Full revenue attribution takes one sales-cycle length because that is how long equipment deals take.
Can you handle co-op advertising across territories?
Co-op rules and territory boundaries go into campaign planning from the start. Ask on your fit call how reporting works against your OEM program.
Does this integrate with our dealer management system?
Growth Loops includes Nutshell CRM and RevenueCloudFX for inquiry and call attribution. Deep DMS or FSM integration is a WebFX Platform engagement.
Do you have paid Google Ads proof for dealers?
The published Cleveland Brothers case study documents 82% organic traffic growth after a WebFX site and SEO program. WebFX is flagging a stronger paid-media flagship for this vertical when one is published.
Accountability at the account level.
Growth Loops runs on the same WebFX platform and specialist bench. This is how one operator describes working with the team.
“WebFX has built such a strong relationship with our organization that we consider them an extension of our IT department. We know that service is just a phone call or e-mail away and that we will receive the same level of support that we expect from our employees.”Cleveland Brothers Equipment Company · WebFX client
Ready to put 30+ years of validated marketing intelligence to work?
A strategy call to confirm whether Starter, Growth, or Scale fits. If Growth Loops is not the right fit, we will say so and point you to the WebFX Platform.