Build AI agents that do your team’s actual marketing work.
A custom agent in TeamAI is a role you define once: the instructions it follows, the documents it reads, the tools it can call, and the model it runs on.
Four decisions. No code.
The agent builder walks you through each one in order. Your workspace is live at signup; the builder walks you through each decision in order, no code and no engineer.
Write the instructions
Name the agent, give it a role, and spell out what a finished output looks like: format, length, tone, what to never say. The agent follows the same brief every time, for everyone on the team.
Attach its knowledge
Connect document collections: brand guidelines, buyer personas, pricing sheets, past campaigns. Agents read dozens of file types plus web addresses, and answers cite the source document so you can check the claim.
Give it tools
Built-in plugins like data analysis and image generation work as soon as you select them. Custom plugins connect the agent to your CRM or any internal API through a guided setup, typically 5 to 30 minutes. Agents can also trigger automations in Zapier, Make, or n8n.
Pick its model
Each agent gets the model that fits its job, chosen from 30+ options across Anthropic, OpenAI, Google, and more. A drafting agent can run a fast model while your analysis agent runs a reasoning one. Swap later without rebuilding.
Agents are shared assets. Build one, share it with the workspace, and everyone produces the same quality of output. Plans include 5 custom agents on Individual, 10 on Starter, 25 on Professional, and unlimited on Enterprise. Pre-built templates for marketing, sales, and ecommerce give you a starting point to fork instead of a blank page.
The four agents most marketing teams build first.
Every one of these exists to move a revenue number: cost per lead, speed to follow-up, pipeline you can explain to sales. None of them requires an engineer.
The brand-voice writer
Your brand guidelines, tone rules, and best-performing ads live in a document library the agent reads on every request. Ask for 20 ad variants or a landing page draft and the copy comes back on-brand, with citations to the guideline it followed. New hires and freelancers pull from the same brand library on day one, so their copy starts on-brand instead of off-the-cuff.
The reporting analyst
Drop in last month’s campaign exports (the built-in data analysis plugin reads CSV, Excel, PDF, and more) and the agent finds the trend, flags the outlier, and charts it. Add a custom plugin and it pulls live records from your CRM, so the pipeline answer your VP of Sales asks for is one prompt away instead of a half-day of spreadsheet work.
The campaign researcher
Point a document collection at competitor sites, industry publications, and your own customer-call notes. The agent synthesizes what changed, where competitors are spending, and what your next campaign needs to answer for. Research that used to eat a Friday afternoon takes minutes, and every claim links back to its source.
The lead follow-up drafter
A plugin reads the lead record from your CRM. The document library holds your offer sheets and objection-handling notes. The agent drafts the follow-up in your voice with the right case study referenced, so reps send same-day instead of next-week. Leads that used to go cold in the handoff get worked while they’re warm.
The same infrastructure runs our managed marketing team.
Custom Agents is the build-it-yourself path. Growth Loops is the same runtime with the marketing agents already built and a WebFX Revenue Marketing Specialist accountable for the result.
Custom Agents in TeamAI
You define the roles, attach the knowledge, and operate the team. Best when you have a marketer who likes to build and workflows specific to your business.
- 5 to unlimited custom agents, depending on plan
- Your instructions, your documents, your tools
- Self-serve plans starting at $149 per month, plus usage
Growth Loops by WebFX
The marketing agent team WebFX already built on this runtime, doing the day-to-day work, with a named Revenue Marketing Specialist signing off on what ships.
- TeamAI paid marketing agent team
- Marketing Specialist
- Tiers at $2,750, $3,875, and $5,825 per month
This is not a demo environment next to the real product. WebFX’s 750+ digital experts run production agents and production-tested skills on this same platform, refined against 30+ years of client work. If you’d rather build, build. If you want the team already assembled with a person on the hook for the result, that’s Growth Loops. We’ll tell you which fits.
Start with one agent.
Tell us the work your marketing team repeats every week. We’ll tell you whether to build the agent yourself in TeamAI or have Growth Loops run it for you.